Product Features
Using Runa to run campaigns is an easy step-by-step process with special features at each step to influence the consumer to complete the sale and to provide the merchant with detailed reporting and feedback especially to design additional promotional campaigns with Dynamic Special Pricing to close sales and increase profits.
Setup
| Feature |
Description |
Benefits |
| Quick Setup |
Easy-to-install modules/plugins are available by platform. See the (add link to Channel Partner) Channel Partners for a list of platforms supported for Quick Setup. |
Low-touch and quick to implement setup/integration. Get started in minutes. |
| Advanced Setup |
For customers with annual revenue greater than 25M Runa provides one-time Advanced Setup. |
Low-touch and to quick implement setup/integration. Runa will install Runa at no cost. |
Analyze
| Feature |
Description |
Benefits |
| Shopping Funnel Analysis |
Analyses dollars lost at various stages of shopping funnel. |
Allows online retailer to easily identify worst drop-off stages |
| Product Activity Analysis |
Shows SKU-level dollars lost for a specific funnel stage |
Allows online retailer to easily identify worst performing products |
| Automatic Advanced Audience Segmentation |
Runa tracks and analyzes various consumer attributes, such as pre-click behavior, post-click behavior, site-specific/multi-site history, location, time of day, technographics. |
Online retailers can benefit from Runa’s analysis of deep audience knowledge |
Create
| Feature |
Description |
Benefits |
| Runa Recommender |
Recommends struggling products and initial discount levels for new campaigns |
With one click online retailers enable campaigns to improve sales and margins |
| Campaign Criteria Manager |
Allows you to add and remove products to campaigns and set high-level boundaries such as timeframe and maximum discount levels per product. |
Control campaign boundaries and let Runa handle the details. |
Run
| Feature |
Description |
Benefits |
| Reduce Cart Abandonment Campaign |
Shows abandoning consumers a dynamic sale price promotion, provided they fit campaign criteria |
Allows online retailer to immediately recapture otherwise lost sales |
| Increase dollars added to cart Campaign |
Shows browsing consumers dynamic promotions, provided they fit campaign criteria |
Allows online retailer to increase dollars added to cart |
| Dynamic Campaigns |
Runa automatically delivers dynamic, real-time, consumer-specific promotions based on its Automatic Advanced Audience Segmentation (AAAS), while staying within online retailer-set campaign criteria (timeframe, max discount amount, etc.) |
Dynamic Promotions add AAAS dimension to all Campaigns to further increase conversions while maximizing margins. All this is done with minimal time investment by the online retailer. |
Report
| Feature |
Description |
Benefits |
| Performance Reports |
For every campaign you have, Runa shows sales, profit and key performance indicators for:
- Campaigns
- Products
- Customer segments
In addition, Runa will recommend the best possible changes to campaign criteria.
|
Online retailers can see how their Campaigns, Products and Customer segments are performing and quickly adjust campaign criteria to improve results. |
© 2009 Runa Inc. 