“Improve hotels conversion rates and online travel sales”

Conversion Marketing for Online Hotel Bookings

Most pricing strategies are rule-based where there is one price for all shoppers.  Conversion marketing-focused solutions, on the other hand, use real-time shopper insights and merchant business rules to deliver dynamic sale prices and incentives to individual shoppers.  Rather than simply setting a price and establishing a corresponding markdown and promotion strategy, the latest tools are intelligent and get better over time.  Conversion marketing is a new market category that will be the next wave in online marketing.  It is defined by several key factors:

Real-time shopper segmentation: Understand the context of shoppers by using pre-click and post-click information.
Prediction of purchase intent: Dynamically determine the purchase intent for the accommodation a shopper is currently looking at.
Profit-optimized promotions: Use hotels business rules and analytics to determine the best incentive for each shopper.
Real-time delivery of profit-optimized promotions: Dynamically delivering profit-optimized promotions to individual shoppers while they are still on the hotel’s website.  Additionally, the presentation and offer acceptance must be seamless.

Runa is the only service in the market that is able to identify and deliver the best real-time, individualized promotions to shoppers, while they are still on the hotel’s website, and based on the hotel’s campaign, business rules and goals.

• Promotions are optimized based on the shopper’s behavior and context, along with Runa’s real-time analytics, algorithms and business rules set by the hotels.
• Individualized promotions offered may include discounts, get a second night at a discount, etc.
• Runa’s real-time analytics manage price and profit optimization.
• The service implements seamlessly on existing hotel websites and is low-touch SaaS solution.
• Runa’s service is offered on a pay-for-performance basis, presenting  hotels with a very low risk option that requires no up-front costs to them.