“eCommerce merchandising increases sales”

Conversion Marketing for Online eTailers

Most pricing strategies are rule-based where there is one price for all shoppers.  Conversion marketing-focused solutions, on the other hand, use real-time shopper insights and merchant business rules to deliver dynamic sale prices and incentives to individual shoppers.  Rather than simply setting a price and establishing a corresponding markdown and promotion strategy, the latest tools are intelligent and get better over time.  Conversion marketing is a new market category that will be the next wave in online marketing.  It is defined by several key factors:

Real-time shopper segmentation: Understand the context of shoppers by using pre-click and post-click information.
Prediction of purchase intent: Dynamically determine the purchase intent for the item a shopper is currently looking at.
Profit-optimized sale pricing: Use etailer business rules and analytics to determine the best incentive for each shopper.
Real-time delivery of profit-optimized sale pricing: Dynamically delivering profit-optimized sale prices to individual shoppers while they are still on an etailer’s site.  Additionally, the presentation and offer acceptance must be seamless on the etailer’s site.

Runa is the only service in the market that is able to identify and deliver the best real-time, individualized sale prices to shoppers, while they are still on an etailer’s website, and based on the etailer’s campaign, business rules and goals.

• Pricing is optimized based on the shopper’s behavior and context, along with real-time analytics, Runa’s algorithms, and business rules set by the etailer.
• Individualized pricing offered may include discounts, free shipping, no taxes, etc.
• Runa’s real-time analytics manage price and profit optimization.
• The service implements seamlessly on existing etailer sites and is low-touch SaaS solution.
• Runa’s service is offered on a pay-for-performance basis, presenting  etailers with a very low risk option that requires no up-front costs to them.

eTailers benefiting from Runa

Bowery Lighting Company’s online retail store is the largest single source for residential and commercial lighting. For over 72 years Bowery Lighting Company has been committed to providing a diverse selection of high quality lighting fixtures, earning us the reputation as the #1 decorative lighting retailer among builders and remodelers in the country.		www.bowerylighting.com www.lightingtablelamps.com
ChoppingBlocks.com, the premier online retailer of the John Boos and Totally Bamboo lines. ChoppingBlocks.com began deep in the heart of the Pacific Northwest by searching for the finest products for our custom kitchens. In this search we discovered the John Boos product line that offers the highly esteemed NSF seal and is used in commercial kitchens across America. The durability and high standard of construction was a must for our discerning clients. And now we bring the same high quality to all kitchens!		www.choppingblocks.com
The Point Loma Outfitting specializes in the best apparel for life on the water. Not just the best in San Diego, but the country – selling only top performance wear makers SLAM, Camet, Patagonia and Puma. Welcome to the NEW Point Loma Outfitting Outlet, is where you will find deals on top selling brands we carry: Patagonia, SLAM Sailing Gear, Gill, Ronstan and Puma.		www.pointlomaoutfitting.com Point Loma Outfitting Outlet
Walleye Direct. Whether you favor wild caught crappie, bluegill, lake perch, northern pike, or walleye, we are here to bring you the best freshwater fish fillets in North America. We only sell freshwater fish so we understand your needs and concentrate on delivering the best product the least expensive way.		www.walleyedirect.com
VillageShop.com is located in Berks County Pennsylvania, in a small village called Pleasantville, 75 minutes north of Philadelphia. Our family has been in the shearling/sheepskin and leather business for over 40 years, manufacturing most of our own products. Because of this, we’re able to offer our shearling products to you at outlet prices.		www.villageshop.com