Why Conversion Rates Haven't Budged
Featured participants include:
Sucharita Mulpuru, Vice President and Principal Analyst of Forrester Research Inc.
Mike Linton, former CMO of Best Buy and eBay, and a leader in eCommerce 2.0 Marketing
Ashok Narasimhan, CEO of Runa, the leading provider of real-time Conversion Marketing solutions that help online retailers increase their sales and profits
Watch in 2011
by Sucharita Mulpuru of Forrester
Executive Summary
2010 marked a year of significant changes in the Internet landscape (primarily with the growth of social networks and mobile devices); these changes forced retail executives to think hard about the implications for their web businesses. 2011 will be marked by an even more disciplined approach toward multichannel retailing, investments in mobile and tablet presences, and scaled-back expectations for the role of social networks in retail. Retailers will also find opportunities in launching marketplaces (similar to Amazon.com's) and in investing in emerging tactics such as conversion marketing.