• Full PerfectOffer^TM Pro integration in 4 weeks
• Currently analyzing over 10 million behavioral events / month in real-time
• Based on which we make the right incentive offer when needed to convert to a sale
• Currently achieving a sales lift of 15% while giving away an average discount of only 2.17%

Contact us to learn more about how we can achieve these results for your business

Amazon is often uttered in the same breath with companies such as Google, Facebook, and Apple, and there’s a reason why. Although Amazon is known around the world as the world’s largest online retailer, it is first and foremost a technology company, with thousands of engineers and scientists and millions of R&D spending at its disposal.

Amazon is the pioneer in using new methods to increase conversion, brand loyalty, and user experience on its site. As a result, Amazon sets the rules of the game, and forces the other retailers to compete, or get killed. As a simple reminder, this is what you’re up against, as stated by a certain Mr. Bezos:

Amazon uses their big data technology  to create three weapons that dramatically increase conversion in comparison to other online retailers, and they are:

• Personalized Price: Amazon’s  dynamic pricing changes the price of their goods every few minutes in order to maximize profits
• Personalized Shipping: Amazon uses a sophisticated distribution system that includes such novelties as Amazon lockers, Amazon Prime, and now possibly same day shipping to offer shoppers the option they want.
• Personalized Selection: Frequently Bought Together is Amazon’s proprietary recommendations engine, which substantially increases their conversion rate.

In the face of these seemingly insurmountable odds, how can retailers compete without spending millions of dollars and converting themselves in to a technology company ?

This is where Runa’s PerfectOffer Suite comes into play. Use our cutting edge Big Data technology to level the playing field and compete with Amazon . Runa’s highly scalable, flexible and powerful technology leverages billions of data points from millions of shoppers to calculate purchase intent and increase conversions and profit.

• PerfectOffer is superior to Amazon’s Dynamic Pricing. We do this by personalizing pricing at an individual shopper session level – and offering it by not changing the list price, but offering a perfect deal . As you know, customers love deals. We give offers that are personalized, have a higher perceived value, and are presented in the current session.
• Perfect Shipping is better than Amazon’s Prime because it allows you to offer 2 day shipping on a personalized basis , at no extra cost to you and not requiring an annual subscription ! Currently, our Perfect Shipping engine powers eBay Fast n’ Free, to tremendous success. Compete with Amazon on their Shipping.
• Perfect Bundle is your answer to Amazon’s recommendations. In addition to proving recommendations like ‘Frequently Bought Together’, we provide a personalized deal price if the bundle is bought together – something Amazon doesn’t do !

Grow sales , compete with Amazon and protect margins while doing it. That’s the promise of the Runa PerfectOffer!

With a highly scalable cloud infrastructure and flexible technology stack, Runa is uniquely qualified to handle the high traffic volume, and the number of personalized predictions required to engage and convert browsers to buyers for Rovio.

About Rovio & the Angry Birds Franchise

Rovio is an entertainment media company, and the creator of the globally successful Angry Birds franchise. Rovio was founded in 2003 as a mobile game development studio, and the company has developed several award-winning titles for various mobile platforms.

In 2009, Rovio released Angry Birds, a casual puzzle game for touchscreen smartphones that became a worldwide phenomenon from 2010 onwards. The Angry Birds games have enjoyed continuing worldwide chart success, and the franchise has since expanded to a variety of new business areas. Rovio is rapidly expanding its activities in broadcast media, merchandising, publishing and services. Rovio’s headquarters are located in Finland.

About Runa

Runa has been helping online retailers, both large and small, to increase sales conversion on average 20%. Runa’s machine learning platform uses sophisticated conversion algorithms to calculate purchase intent, derived from billions of data points from millions of shoppers.  Based on 90+ shopper data elements, our SalesLift™ engine delivers offers personalized to each shopper. Our data shows merchants leave money on the table by delivering the same offer to everyone. All shoppers are unique, so why treat them all the same?

Bryan Eisenberg used Big Data to Compete with Amazon:

You can read more about each of member of our Advisory Board here:  http://www.runa.com/company/advisors/

• 12.7M – FNF transactions.
• 6.5M – unique FNF buyers.
• 140k – average daily number of FNF transactions
• 10% of the items viewed are FNF eligible – this is up from 1% items.

Read the full post here:

eBay’s Fast N Free Program is starting to ramp significantly for consumers (and sellers):

Our investors are:

Financial:

Sierra Ventures: Leading Silicon Valley Venture Capital firm in operation for more than 30 years.
Merus Capital: Early stage Silicon Valley Venture Capital firm run by ex-Google veterans.

Strategic:

Itochu Technology Ventures: Venture arm of Itochu Corp. (Japan), a multi-billion dollar global conglomerate.
Rediff.com: Premier Internet Company focused on news, information and communications from India.

You can read more about each of our investors here: http://www.runa.com/company/investors

These are the tools that allow Amazon to be so agile in today’s online marketing environment. The tools that are mostly data-driven automation and adaptive learning and optimization tools that will allow any retailer to claim their unfair advantage. By the end of this video you will see that some of these tools are must-have tools for your retail arsenal.

P.S. Let us know if you have any questions, about Runa’s PerfectOffer, for us or for Bryan and we will work on answering them.